Fruit By The Foot
Trailer
Synopsis
A boy sits on a couch sharing a Fruit by the Foot. The camera travels the length of the snack to the opposite end, where a puppet—a miniature replica of the boy, dressed identically—is eating from the other side. The tagline "What's On the End of Yours?" makes that moment the commercial's entire point.
Context & Trivia
The puppet is a Muppet-style hand puppet built as a miniature replica of the boy, with his outfit reproduced precisely to reinforce the doubling effect. The puppeteer and construction workshop have not been publicly identified. The spot belongs to a broader series of Fruit by the Foot commercials—part of General Mills' umbrella campaign for Fruit by the Foot, Fruit Roll-Ups, and Gushers—that consistently use puppetry to generate surreal and mildly unsettling scenarios. Related spots such as "Replacements" (2009/2010) and "Alien" (2016) follow the same logic: an unexpected figure appears eating the other end of the snack, turning the product's physical length into the narrative mechanism behind the puppetry reveal.
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