Wheat Thins: Puppet
Trailer
Synopsis
http://www.WeLiveWorkCreate.com In the newest spot for the Must. Have. Wheat Thins! campaign, we meet John, a puppet who is facing the moment every puppet dreads: being told that he cannot eat Wheat Thins. Client: Mondelz Brand: Wheat Thins Agency: BEING New York Chairman & CCO: Mark Figliulo Creative Director: Lisa Topol Creative Director: Samira Ansari Art Director: Jonathan Mackler Copywriter: Jim LeMaitre Head of Production: Robert
Context & Trivia
This 2013 Wheat Thins advertisement is part of the "Must Have Wheat Thins!" campaign. The protagonist puppet, John, was created by Creature Effects Inc., with Bob Newton as puppet fabricator, Carol Binion and Adia Cafer as puppet builders, and Mark Rappaport as owner/supervisor builder. The commercial uses humor to highlight the irresistible appeal of the crackers, showcasing the puppet's addiction to them. The "Must Have" campaign also included other TV ads and aired during the Super Bowl pre-game.
Puppet companies
Creature Effects Inc.
Puppet building
Bob Newton · Carol Binion · Adia Cafer
Direction
Ulf Johansson
Writing
Jim LeMaitre
Cast
Carlos E. Campos, Jamie Hoggson
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