Cadbury Dairy Milk Silk

Context & Trivia

This Cadbury Dairy Milk Silk advertisement, part of the 'Say It With Silk' campaign, was launched in 2016 and became popular for its romantic tone and the catchy jingle "Kiss Me, Close Your Eyes". The campaign was conceptualized by Ogilvy India, with Zenobia Pithawalla as Executive Creative Director. The advertisement features rod puppets that get tangled as the puppeteers become distracted by the chocolate. The idea was to show that the craving for Cadbury Dairy Milk Silk is so strong that it's impossible to resist, even in the middle of a performance. The film was directed by Vinil Mathew and produced by Breathless Films.