Diet Coke Puppet Ad
Trailer
Synopsis
Diet Coke is celebrating fun, fashion and fabulousness with a new advert that encourages consumers to Love It Light and celebrate the lighter side of life. The light-hearted sequence shines the spotlight on three sassy girls who all embody the Love It Light ethos. Savvy, sophisticated and witty, the three best friends Eleanor, Bernadette and Irene always try to see the lighter side of life and come out smiling. Working together at a fashion magazine, our feisty femmes are a breath of fresh a
Context & Trivia
This 2010 Diet Coke advertisement is part of the 'Love It Light' campaign, launched across several European countries. It features three female puppet characters named Eleanor, Bernadette, and Irene, who work in the fashion industry. These puppets were a prominent part of Diet Coke's advertising from 2010-2013, before the brand reverted to its 'hunk' advertisements. In 2012, designer Jean Paul Gaultier was named creative director for Diet Coke in Europe and starred in a series of short films where he interacted with one of the Diet Coke girl puppets, assisting her with her dance routine and wardrobe.
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